Valentines Day Economics

So, Saturday was Valentines day. You know, that day when you spend crazy amounts on overpriced roses, dinner out with other couples all trying to compete as to how in love they are, and then end up too full of food to do anything romantic on arrival home.

Maybe it’s OK to hate Valentines Day, I mean we’re in a CREDIT CRUNCH people! Maybe forget the overpriced flowers (by the way, it’s not the florists fault their suppliers increase prices) and drop a fifty pound note in a card instead.

Or perhaps there’s more to it, a rational approach to Valentines day:

  • The peacock tail effect. Peacocks elaborate tails prove their genetic fitness. Similarly, a man who spends money on Vally day is signalling his ability as a provider: “look, I can offer you so much that I can afford to fritter money away on gestures.”
  • Investment in commitment. Dinner together is an investment in the other person.
  • A man who rejects the social norm of Vally day increases uncertainty about who he is. The partner thinks: “if he rejects this cultural norm, what other norms does he reject. What sort of guy is this?”
  • If your partner is looking for commitment, they’d not want a the kind of guy who is so rational that he’d economically reject Vally day: such a man will leave you the moment a better offer comes along, surely.

Or perhaps, it’s just romantic…

I took my partner to our favourite local tapas bar – somewhere we both like where sharing food (romantic, hint) is part of the deal, but not so overly-candled and over-priced that you’d feel compelled to pull out the diamond ring.

Stuff the ignorant, economic or rational approaches to Valentines day, and go for the romantic – the one you and our partner will love, because you know them and you know what they like… surely that’s the most romantic gesture of all…

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One Response to Valentines Day Economics

  1. Ah sweet. And you are so right.
    When am I going to meet a man that will treat me right on Valentine’s day?
    I rarely even get a card!

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