Biggotry tastes better when smothered in mayonaise

In update to yesterday’s post on the Heinz advertising complaints I am becoming more convinced that I should be angered by the decision to pull it off air.

And I am, and have signed this petition. I was number 1,737 to sign. I guess that beats the 200 or so original complaints.

Two comment pieces sum up nicely:

Pushing the boundary:

What makes this all even more bizarre is that if you watch the advert, it’s pretty clear that this advert is no more about an actual same-sex relationship than the Bounty kitchen paper ads are about accurately portraying a pair of cohabiting pre-op transsexuals.

If you’re looking for things to get upset by in this ad, how about the casually sexist stereotyping inherent in wheeling out the cliché of ‘mum’ preparing meals for kids, nagging them and so forth, and ‘dad’ going out to work? Or the fact that a product banned from kids’ TV due to its unhealthiness is prominently advertised being given to kids for lunch.

And a Zoe Williams:

Why don’t lefties complain more? First, we assume watchdog bodies such as the ASA will be on the side of a very old-fashioned respectability, despite all evidence that mainstream culture is more evolved than that. Second, we are lazy bleeders. When an ad featuring men kissing is one of the most complained about, that matters: not as a reflection on the nation’s scattered homophobes breathing their last gasp, but as a sign that the rest of us don’t complain anything like enough.

How can removal be justified on such narrow grounds for complaint? Is the ‘peck’ any different to the husban kissing a large jamacan woman on an advert for jerk seasoning? Would that result in a racist response? Would parents have to explain mixed-race marriages to their kids? The decision of Heinz proves them to believe homophbia is one of the last remaining areas where discrimination is acceptable.

So sign up to the petition now!

Oh and PS, it may be more expensive but Sainsbury’s organic mayo tastes far better and is made from organic free range eggs, unlike heinz.

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5 Responses to Biggotry tastes better when smothered in mayonaise

  1. vigilant20 says:

    I’m not sure why you labeled this vegetarian? That’s why the tag surfer brought me here. As a vegetarian, who you seem to think would automatically agree with you, I have to say that if it had been aired here, I would have been one of the people to write in about it.

  2. nia says:

    let them hear us! write an email to pressoffice@uk.hjheinz.com with copy to butlerc@amvbbdo.com, Ted.Smyth@us.hjheinz.com, Nigel.Dickie@uk.hjheinz.com and Consumer.Contact@uk.hjheinz.com

    subject: Censoring of Heinz Deli Mayo TV ad

    dear mr. or mrs. i’m really disappointed, why did you remove the Heinz Deli Mayo TV ad made by BBDO only because a bunch of sick homophobes pressured you to do that? you are endorsing a homophobe agenda and i won’t buy any of your products again until you repair the damage you have done. you have lost one customer, and i’m pretty sure i won’t be the only one. have a nice day xxxxxx

    and sign the petition too: http://www.petitiononline.com/heinz/petition.html

    we are a lot more than 200 sick homophobes, and they have lost us as customers!

  3. thelayoftheland says:

    apologies, as most of my ‘food’ posts are vegetarian i just used that tag – i understand it looked a little odd! i guess the heinz biggotry counts as a food tag 😉

  4. erm anyone else thinks this whole affair is a little fishy?
    please see the gaymafiawatch blog about Campbell’s sponsorship of stonewall and their connection to BRANSTON BEANZ!!!

    Stonewall Truth

  5. […] the exuberant gayness of the weeks I’ve missed I haven’t heard any more from Heinz, despite the fact the Advertising Standards Authority won’t be investigating. Yesterday I […]

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