Biggotry tastes better when smothered in mayonaise

25 June 2008

In update to yesterday’s post on the Heinz advertising complaints I am becoming more convinced that I should be angered by the decision to pull it off air.

And I am, and have signed this petition. I was number 1,737 to sign. I guess that beats the 200 or so original complaints.

Two comment pieces sum up nicely:

Pushing the boundary:

What makes this all even more bizarre is that if you watch the advert, it’s pretty clear that this advert is no more about an actual same-sex relationship than the Bounty kitchen paper ads are about accurately portraying a pair of cohabiting pre-op transsexuals.

If you’re looking for things to get upset by in this ad, how about the casually sexist stereotyping inherent in wheeling out the cliché of ‘mum’ preparing meals for kids, nagging them and so forth, and ‘dad’ going out to work? Or the fact that a product banned from kids’ TV due to its unhealthiness is prominently advertised being given to kids for lunch.

And a Zoe Williams:

Why don’t lefties complain more? First, we assume watchdog bodies such as the ASA will be on the side of a very old-fashioned respectability, despite all evidence that mainstream culture is more evolved than that. Second, we are lazy bleeders. When an ad featuring men kissing is one of the most complained about, that matters: not as a reflection on the nation’s scattered homophobes breathing their last gasp, but as a sign that the rest of us don’t complain anything like enough.

How can removal be justified on such narrow grounds for complaint? Is the ‘peck’ any different to the husban kissing a large jamacan woman on an advert for jerk seasoning? Would that result in a racist response? Would parents have to explain mixed-race marriages to their kids? The decision of Heinz proves them to believe homophbia is one of the last remaining areas where discrimination is acceptable.

So sign up to the petition now!

Oh and PS, it may be more expensive but Sainsbury’s organic mayo tastes far better and is made from organic free range eggs, unlike heinz.

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